The Best Marketing Tips for QR Codes

Ensure your QR code placement is in a visible location. Your target audience needs to be able to see and scan it easily. Consider using a bright background to make it pop or provide ample white space so it isn't lost with other content.

Use a call-to-action next to your QR code. Whether you are promoting signing up for a product, joining an email list, or something else it needs to be clear to the person scanning what they will get out of using the code.

Always use high-quality QR codes, we make this easy providing options to to download the code in SVG, JPG or PNG. SVG is a vector based image which means it can be enlarged without any loss of quality. Make sure when you print or use the code its big enough that the scanner can easily ready it.

Avoid having too many QR codes next to each other. This could wind up confusing the customer and sending them to the wrong location.

Since much of your traffic will be on mobile phones, all pages on your site need to be mobile-friendly, that includes landing pages specific for your marketing effors. Link your QR code to landing pages, files, and videos.

Use QR codes for:

Google maps
Product information
Mobile video enhancements
Digital business cards
Customer testimonials
Online wish lists
Sign up pages
Social media engagement
Call-to-actions

Why QR codes are key to marketing